All you have to decide is what to do with the time that is given to you.
Gandalf the Grey

Why we do it.

For the money. And the love. We want to work with good people, and when our clients feel empowered by the tools we give them and inspired by the things we create, that makes us happy. We believe that simple is better, less is more, and you’ve got to have fun along the way. We’re warriors in the fight against bad design, making the world a more beautiful place with pixels and ink.



We’re not a one trick pony. With decades of experience, hundreds of clients, and an extensive portfolio of both analog and digital projects, Moor offers the cumulative skills of a diverse team of talented creatives. Our capabilities include:


Brand Identity, Naming, Business Collateral, Signage, Event Materials, Content Creation, Web Design & Development, Marketing, Print & Digital Advertising, Exhibit Design, Photography, Video, Animation, Copy Writing, Afternoon Naps, Tea Time.



Design is a collaborative process, and our family of thinkers and makers allows us to take on projects of any size and scope. With our flexible structure we build teams of creatives around projects. Clients work directly with designers, sidestepping the bullshit that can occur in larger agencies. It all starts with our core partners:

Lance Kelly

Co-Founder, Creative Director

Lead Designer, Brand Enforcer, Divergent Thinker, Science Fiction Fan, Hockey Goalie, Surfer, Professional Napper, Dad.

Marty Kelly

Co-Founder, Chief Strategist

Designer, Project Manager, Finance Director, Grammar Police, Health Enthusiast, Director of Domestic Affairs, Cat Lover, Mom.



American Seasons

Arrowhead Nursery & Showroom

Artists Association of Nantucket

Beacon Property Management

Beacon Real Estate

Bodega Home Furnishings

BPC Architecture

Judith Brust | Artist

Todd Burns Building & Restoration

Buzz Williams | Artist

Congdon & Coleman

The Copley Group

Coppermine Capital

Cottage + Castle

The Cranberry Cup

Daily Construction

The Dreamland Theater

John Dvorsack | Architect

Eastern Light Advisors

East Wood Trading Company

The Egan Maritime Institute

Emeritus Development

Ezia Athletic Club

Fisher Real Estate

Lilly Fitzgerald Goldsmith

Fogged In Bookkeeping

The Garden Design Company

Gordon Gund Sculpture

Great Harbor Yacht Club

Greydon House

Grey Lady Gardens

Grey Lady Productions

Groundskeeper, Inc.

Harbor Fuel

Harbor Light Property Management

The Homestead of Nantucket

Island Carpet

Island Gas

Isobel & Cleo

J. Flanagan Builders

J&M Landscape Services

Jessica Hicks Jewelry

Just Press Play Productions

Kari Russell-Pool | Artist

Kindflow Productions

Kit Noble Photography

Madaket Marine

Maria Mitchell Association

Marc Petrovic | Artist

Marine Home Center

Meidus Builders

Mentoring Youth  Nantucket

Mignot St. Barth

Mount Vernon Company

Nadine Westcott Fabric Design

Nantucket Architecture Group

Nantucket Arts Council

Nantucket Book Festival

Nantucket Coastal Conservancy

Nantucket Comedy Festival

Nantucket Community School

Nantucket Cottage Hospital

Nantucket Downtown Business Association

Nantucket Films

Nantucket Frameworks

Nantucket Golf Club

Nantucket Heritage Landscapes

Nantucket Historical Association

Nantucket Holistic Health

Nantucket Housefitters & Tile Gallery

Nantucket Ice

Nantucket Island Safe Harbor for Animals

The Nantucket Lightshop

Nantucket Media Systems

Nantucket Party Rentals

Nantucket Public Schools

Nantucket Pure

Natucket Shorts Festival

Nantucket Velo

Nantucket Welding

Nantucket Youth Hockey

Narrative Health Strategies

Norton Preservation Trust

Offshore Animal Hospital

Over The Ball with Kevin Flynn

Petticoat Row Bakery

JM Ramos Plumbing & Heating

Reid Builders

ReMain Nantucket

RJ Miller Salon

PJ Rubin Law


Seed to Stone Landscaping

September Productions

Shelter 7

Skinner Construction

Stand Up & Learn

Sustainable Nantucket

Theatre Workshop of Nantucket

The Nantucket Project

Thirty Acre Wood

Thomas Henry Gallery

Tidal Creeks Boatworks

The Tile Room

Torrington Properties

Town of Nantucket

Clay Twombly

Union Street Inn

Verney, Inc.

The Water Closet

Law Offices of Michael J. Wilson